Tanker Trucks Feature Dairy Farm Families
To highlight dairy’s positive impact and to educate the public about the important role dairy farmers play in the region, Western Dairy has partnered with Dairy Farmers of America (DFA) to take the message to the road.
Starting in 2012, “mooving billboards” featuring real dairy farm families were put on DFA milk tanker trucks that carry milk from the dairy farm to processing plants. Taglines include “Nature’s multivitamin,” “From our cows to your kids,” and “The original protein drink.”
These billboards are seen by 36,000 – 52,000 people each day on Colorado’s highways.
Since starting this project, Western Dairy has been able to put dairy farm families on nearly all of DFA’s tankers.