The latest Fuel Up To Play 60 campaign is all about school breakfast and the importance it has to student achievement. Thanks to The Wellness Connection, we know that healthy students are better students. Improved nutrition, including daily breakfast, and increased physical activity can lead to improved academic performance and eating breakfast at school helps kids be more attentive, behave better and achieve higher test scores.

Millions of kids in this country don’t have access to breakfast – one study says that more than 60 percent of students don’t eat breakfast each day. This could be because they aren’t in the habit of eating breakfast, because mornings are hectic or because there isn’t food at home. Without this important first meal of the day, many students come to school hungry and are not set up for success in the classroom.

Fuel Up To Play 60, Share Our Strength’s No Kid Hungry campaign and Dean Foods are working together this spring to increase school breakfast

Denver Broncos - It Starts with #SchoolBreakfast

awareness and provide resources to make sure all kids start their day right. Western Dairy encourages local schools to get involved – if you are a Fuel Up To Play 60 school, you can enter to win prizes by tracking your activity on the Dashboard between February 17 and March 31, or your Program Advisor can submit your school to win an NFL player visit. If you aren’t a Fuel Up To Play 60 school yet, don’t worry! – just go to to sign up.

Western Dairy is committed to helping our local schools serve breakfast in the classroom by providing grant funds and other opportunities to set up smoothie stations, grab-and-go carts and more. Dairy farm families are committed to the health and wellness of our nation’s children and this is just one way they make sure that more kids have access to nutritious food.

To get involved with school breakfast, visit to learn how you can help make breakfast available to all students.

Categories: Fuel Up To Play 60, School Breakfast